Facebook’s sprawling empire is further expanded through its ad network – Facebook Ads. It improves its Audience Network where other websites and apps show ads from Facebook advertisers. The same mechanism used for outward promotion and revenue generation serves a double purpose of collecting data from ads. Facebook, through Facebook ads, is well positioned to target Facebook users with the same ads they are seeing on Facebook when they visit other sites. If users visit sites or apps outside of Facebook, they will see a similar one when they arrive back on Facebook. Non-Facebook users are also targets and susceptible to much of the same data collection efforts.
About Acreto IoT Security
Acreto IoT Security delivers advanced security for IoT Ecosystems, from the cloud. IoTs are slated to grow to 50 Billion by 2021. Acreto’s Ecosystem security protects all Clouds, users, applications, and purpose-built IoTs that are unable to defend themselves in-the-wild. The Acreto platform offers simplicity and agility, and is guaranteed to protect IoTs for their entire 8-20 year lifespan. The company is founded and led by an experienced management team, with multiple successful cloud security innovations. Learn more by visiting Acreto IoT Security on the web at acreto.io or on Twitter @acretoio.