Data collection is just the first step in a data-driven operation – just look at Facebook Analytics! Facebook’s massive analytics or data mining operation is one of the most sophisticated in the world. Where data collection provides data points, Facebook analytics fill in the gaps to paint a picture that no amount of data collection by itself can provide. For example, your location, the sites you visit, your time online, your interest in specific topics, and even posts from your social network can help determine your politics and income level, as well as your propensity to spend in one market segment over another.
Here is a sample of the Facebook Analytics platform:
The power of analytics can be best highlighted by a story in which Target figured out a 16-year-old girl was pregnant before anyone else knew and immediately targeted (no pun intended) her family with pregnancy-related product advertisements. The amount of data Target used to make that determination was infinitesimal compared to Facebook’s massive machine. Could it be that in the future your psychiatrist will be able to turn to Facebook Medical for all the information needed to diagnose you, without even meeting you?
About Acreto IoT Security
Acreto IoT Security delivers advanced security for IoT Ecosystems, from the cloud. IoTs are slated to grow to 50 Billion by 2021. Acreto’s Ecosystem security protects all Clouds, users, applications, and purpose-built IoTs that are unable to defend themselves in-the-wild. The Acreto platform offers simplicity and agility, and is guaranteed to protect IoTs for their entire 8-20 year lifespan. The company is founded and led by an experienced management team, with multiple successful cloud security innovations. Learn more by visiting Acreto IoT Security on the web at acreto.io or on Twitter @acretoio.