The Facebook data empire never stops. Facebook is a technology behemoth not limited to the Facebook brand. It is a conglomeration of 60+ acquisitions as of July 2018. Some are brands that Facebook opted to keep as stand-alone platforms, including Instagram, a photo- and video-sharing platform, Whatsapp, a messaging service, and Oculus, a virtual reality technology. But most of the acquisitions have been used to build Facebook’s feature sets – and to build on Facebook data.
Here is a small sampling of the 60+ companies Facebook has acquired. Acquisitions include Drop.io for file hosting and sharing, Rel8tion for mobile advertising, Gowalla for location tracking, Face.com for facial recognition, Onavo for data redirection and collection, Faciometrics for machine learning, Ozio for artificial intelligence, and Confirm for government ID verification.
Facebook Data and Ubiquity
There have also been some unusual acquisitions such as Ascenta, Unmanned Aerial Vehicle (UAV) technology, and Endaga, a rural communications platform. More than 2.2 billion Facebook users highlight its saturated market penetration, accounting for an astounding third of the world’s population. Facebook’s desire for continued ubiquity has led it to pursue the only space where it doesn’t have penetration—the rural space where no Internet exists. Its strategy is to own the rural market and use long-flight drones to support areas where the Internet is sparse or non-existent. By acting as the ISP, Facebook will have access to all user data no matter the applications they use or the sites they visit. Facebook data truly extends far and wide.
About Acreto IoT Security
Acreto IoT Security delivers advanced security for IoT Ecosystems, from the cloud. IoTs are slated to grow to 50 Billion by 2021. Acreto’s Ecosystem security protects all Clouds, users, applications, and purpose-built IoTs that are unable to defend themselves in-the-wild. The Acreto platform offers simplicity and agility, and is guaranteed to protect IoTs for their entire 8-20 year lifespan. The company is founded and led by an experienced management team, with multiple successful cloud security innovations. Learn more by visiting Acreto IoT Security on the web at acreto.io or on Twitter @acretoio.