The Facebook Dossier, by Acreto IoT Security.
It should not be surprising that many of us in security consider Facebook as spyware, albeit sanctioned spyware, but spyware nonetheless. People who use Facebook have a sense they’re giving away some data. However, what’s surprising is first, how much data Facebook collects, second, how much insight it generates from that data, and finally, how much it shares. What’s even more surprising are the volumes of data Facebook collects on non-Facebook users. So it wouldn’t be unreasonable to consider Facebook a personal information trafficker.
Where the World Meets
Facebook has become the default global meeting place. The social media giant has 2.2 billion active users—a third of the world’s population—and a plethora of platform features that enable new communities to form and existing communities to communicate, collaborate, and thrive. And just like any meeting place in the real world or virtually on Facebook, the owners of the establishment set the stage for acceptable customer behavior.
Customers have expectations as well. They want to socialize in a safe environment where they aren’t afraid the establishment is taking advantage of them, where their conversations, expressed emotions, and shared memories remain their own. They do not want to socialize where what was once a fleeting moment of indiscretion soon forgotten is now etched in permanent marker in the digital archives of human history. They want to live in the moment and freely speak their minds without fear that they’re being watched, tracked, and measured.
Facebook is an establishment where the user is the product. Initially, the public was very concerned about privacy. But old-school privacy concerns gave way to numbness, and the new generation only sees themselves as products for social media companies.
An Unapologetic Facebook
Given Facebook’s operating model, user response has ranged from uneasy to outrage, and all the while Facebook remains unapologetic. Look no further than the company’s response to the revenge porn problem on its platform. Facebook asked affected users to provide the company with explicit images of themselves. And remember, the fine print in their end user policy states that all images uploaded to Facebook belong to Facebook. That had an immediate backlash, and users considered it a tone-deaf response to the issue.
The Facebook Dossier explores how the platform has built a complex machine that collects, analyzes, and disseminates users as a product, while users agree to look the other way in exchange for the rewards and the features on the platform. And with each additional feature, Facebook gets more access to more data, more insight, and more products to sell. It is a self-perpetuating process where the house always wins. Here is how Facebook does it.
About Acreto IoT Security
Acreto IoT Security delivers advanced security for IoT Ecosystems, from the cloud. IoTs are slated to grow to 50 Billion by 2021. Acreto’s Ecosystem security protects all Clouds, users, applications, and purpose-built IoTs that are unable to defend themselves in-the-wild. The Acreto platform offers simplicity and agility, and is guaranteed to protect IoTs for their entire 8-20 year lifespan. The company is founded and led by an experienced management team, with multiple successful cloud security innovations. Learn more by visiting Acreto IoT Security on the web at acreto.io or on Twitter @acretoio.