The Facebook Pixel is a small block of code an administrator (e.g., an advertiser) can add to their site for data collection on all visitors. It is invisible to users and can only be identified with a forensic review of the site code, a capability the vast majority of Internet users lack. The Facebook Pixel is especially valuable for tracking multi-device users and the conversion of users from ad clicks so they can be continually and robustly tracked even after they leave the Facebook app or property. Here is the Facebook page where site administrators can build and customize their own Facebook Pixel.
Here is a sample of the Facebook Pixel code:
About Acreto IoT Security
Acreto IoT Security delivers advanced security for IoT Ecosystems, from the cloud. IoTs are slated to grow to 50 Billion by 2021. Acreto’s Ecosystem security protects all Clouds, users, applications, and purpose-built IoTs that are unable to defend themselves in-the-wild. The Acreto platform offers simplicity and agility, and is guaranteed to protect IoTs for their entire 8-20 year lifespan. The company is founded and led by an experienced management team, with multiple successful cloud security innovations. Learn more by visiting Acreto IoT Security on the web at acreto.io or on Twitter @acretoio.