To survive the next Smart Building evolution, building pros need to have a good cybersecurity story.
Interviewer: Hey, Leroy Walden here- coming to you from RealComm/IBcon 2019! I’m here in the incubator section of the of the show and I ran across some really great new technologies I think will be huge for the integrator community. One thing we always struggle with is security- everyone wants mobile access, everyone wants remote access, how in the world do you secure it on a budget? I’m here with Thad Eidman, his company Acreto; new roll-out, but I think you’re going to find something very interesting. Thad thanks very much for being here and thanks for grabbing me and tell me about your product. You wanna say a few things?
Thad Eidman: Absolutely! Thank You Leroy and welcome to the Acreto IoT Security booth. Yeah, you know the world is becoming mobile and distributed and we see that over and over again and all the various capabilities that are shown here at the RealComm/ IBcon show, whether we’re talking about building automation, supply chain, or tenant services. What we see is that people are increasingly using mobile devices or communicating into buildings from highly distributed applications, so no longer is a building an isolated tower- it’s now connected to AWS and Azure and all the various suppliers, etc; and so this really opens up a very significant security issue and so Acreto IoT is focused on providing a brand-new kind of security platform for mobile and distributed.
Interviewer: One thing I would really taking with right off the bat Thad was that this is a really low cost, very portable, cloud-based solution which normally doesn’t really give people a lot of secure feeling, but when you look at the underlying technology I think there’s going to be something that the audience will really connect with. So you want to talk a little about the software?
Thad Eidman: Sure! So basically what we’ve done is we’ve said what customers need is Security-as-a-Utility, and what that means basically, security just like you’d buy Amazon or Azure or anything else, it’s not just the customers but it’s the integration partners that need this as well, and so basically what we’ve done is we’ve created a platform where customers and integrators can come in and work together and basically “self-serve,” right? And what this enables us to do is to provide the highest level of security possible in a very simplified platform that everybody can use.
Interviewer: Yeah! You’ll give people a little bit quick view of the software and then we’ll kind of wrap up, or if you got a little presentation you want to talk a little bit about?
Thad Eidman: Absolutely! We can move over and talk a little bit about the presentation. The concept behind IoT and Acreto- what we realized early on was that our customers had traditionally focused on enterprise security and we think about that as the hundred pound gorilla, right? But in essence, IOT is more like a swarm of bees and IoTs are coming in to all of these various buildings and and communities and no one has an idea where they are or what they are or how they’re connecting because we have people on the operational side of the business who are now connecting IoTs in. And so when we think about it, the current security models, on-device security, and network security are basically broken. On-device security cannot be applied to many of these IoTs and network security is really focused on owned and controlled networks, whereas IoTs are typically out in the wild, right? They’re highly distributed and I know you’ve seen that in everything you’ve done. So basically what we said is- we’ve got to bring to the industry an entirely new way of thinking that is Security-as-a-Utility. I mean, if you want electricity you plug in, right? If you want water, you turn on; that’s what building operators are used to- that kind of concept. Well, what happens when they come to cybersecurity? Well, you know the traditional where you’ve been involved in it forever, right? You got to buy your license, buy your hardware, install, integrate, support, upgrade- there’s just not enough resource in the industry to do these kinds of activities. So basically what we said is, hey, let’s rethink this and provide Security-as-a-Utility; now what that requires is, because the Internet of Things assets are codependent on applications and users, we have to be able to support not just IoT devices but the applications and users that they talk to. So we enable the customers to create what we call an “ecosystem” which consists of devices, users, and apps. Think about building security as an ecosystem and then that connects, through various network means, into our platform where we provide full stack security so even for the smallest device (a security camera, door access controller), we’re now being able to say to the customer with our integrator partner- hey, we can provide full stack security and we can do so on a usage base utility, so basically every asset type connecting with any network, and we will provide advanced security for it! So no license, no hardware, no contract, no integration.
So Leroy, you’ve seen the solution, you’ve seen how simple it is. What we’re looking for is a few highly innovative partners who can help us take this to market and we’re excited about the people we’ve met so far! So, if you’re a truly innovative partner in this space please give me a call or reach out to me by email at email@example.com and please put Leroy in the subject line and I’ll be sure to get right back to you. Thank you!
About Acreto IoT Security
Acreto IoT Security delivers advanced security for IoT Ecosystems, from the cloud. IoTs are slated to grow to 50 Billion by 2021. Acreto’s Ecosystem security protects all Clouds, users, applications, and purpose-built IoTs that are unable to defend themselves in-the-wild. The Acreto platform offers simplicity and agility, and is guaranteed to protect IoTs for their entire 8-20 year lifespan. The company is founded and led by an experienced management team, with multiple successful cloud security innovations. Learn more by visiting Acreto IoT Security on the web at acreto.io or on Twitter @acretoio.