Robert Thomas – Former CEO Infoblox and NetScreen – Joins Acreto Board

CUPERTINO, Calif., April 20, 2021- Robert Thomas, Silicon Valley veteran CEO who led both NetScreen Technologies and Infoblox from startup to IPO, has joined Acreto’s Board of Directors.

As a serial CEO, advisor and investor, Robert has been at the forefront of the network and security industry since the beginning of his career. Robert led both NetScreen Technologies and InfoBlox from startup to highly successful IPOs, with over $7 billion in total market valuation. Robert currently serves as an advisor to several VC funds, including Sequoia and Andreessen Horowitz.

“I’m impressed with Acreto’s vision, management team and execution. As compute, storage, access and application delivery have all moved to the cloud, security has just not adapted. That is because it’s hard. Acreto is the only technology I know of that has solved this problem in a meaningful way. They consolidate security across the hybrid infrastructure, all the while dramatically simplifying it,” said Robert Thomas. “I’m very much looking forward to what the future holds for Acreto.”

Robert brings 30 years of experience creating, building and managing profitable technology businesses to Acreto. As a key member of the Acreto Board of Directors, Robert will help support the company’s strategic direction and growth as Acreto fundamentally changes how the world’s most vulnerable systems are secured.

Acreto provides comprehensive, end-to-end security that eliminates the need for products and complex security operations. Acreto delivers a cost effective, simple platform that protects today’s complex hybrid infrastructure from the cloud. Acreto SASE+ Plus introduces unique patent-pending innovations, such as Secure Application & Data Interconnect (SADI), Nano-Segmentation, Network Wormholing and Ecosystem Security — offering capabilities well beyond traditional products or SASE providers.

“Robert’s insight and experience in building success, along with his ability to strategically connect complex dots is unparalleled in the industry. I am honored and excited to have Robert join Acreto and consider him both a mentor and a friend,” said Babak Pasdar, Acreto’s CEO.

https://acreto.io

Media Contact: Patricia Cucolo

patricia@acreto.io

About Acreto:

Acreto is the first cloud-delivered, end-to-end connectivity and security platform that can connect and protect any technology, on any network, anywhere. Acreto SASE+ Plus delivers Secure Access Service Edge (SASE) functionalities for access technologies such as devices, networks, IoT / OT and third-parties; while Acreto Secure Application and Data Interconnect (SADI) connects and protects application delivery infrastructure such as clouds, SaaS, data centers and co-locations. Acreto SASE+ Plus is SASE plus SADI — one platform with one interface from one provider for all of your technologies around the world.

 

Acreto Security Selected for UK Government’s LORCA Program

Acreto Security Selected from Companies Worldwide to Participate in LORCA’s Cohort 4

January 28, 2020, Jersey City: Acreto Security has been selected as a member of the LORCA (London Office for Rapid Cybersecurity Advancement) program – a UK government-backed program aimed at addressing today’s most complex cybersecurity challenges by identifying and accelerating the best of the best cybersecurity technologies to the global market.

“Securing the Internet-of-Everything is a completely unaddressed and critical problem that both the UK Government and LORCA commercial sponsors are focused on,” said LORCA Executive Board Member, Louise Cushnahan, who serves as the Head of Innovation Programs for Queen’s University Belfast’s Centre for Security Information Technologies (CSIT). “We are working closely with other LORCA sponsors to identify and help scale companies with solutions to this challenge.”

LORCA was launched in 2018 with funding from the UK government’s Department for Digital, Culture, Media & Sport to address critical cybersecurity needs. LORCA is delivered by Plexal, an innovation centre, along with delivery partners Deloitte and CSIT (the UK’s Innovation and Knowledge Centre for cybersecurity). It’s backed by corporate partners Lloyds Banking Group, Dell Technologies, the Global Cyber Alliance and Kudelski Security.

Businesses today utilize many technology platforms across multiple clouds, SaaS and data centers, with mobile and remote users utilizing myriad devices. Legacy security models are not designed to secure the new multi-party, multi-provider way we compute today. Acreto is the first platform that can protect any device, on any network, anywhere.

“We are delighted to have Acreto Security join LORCA’s group of select and highly-vetted companies. Our focus this year on Connected Everything led us to Acreto, which is tackling one of the most demanding challenges in cybersecurity today by securing distributed and mobile technologies,” said Saj Huq, LORCA’s Programme Director. “Our latest cohort is also a very international one, which demonstrates our aim of convening a diverse, collaborative and global cyber ecosystem.” LORCA member organizations are supported in numerous conventional and unconventional ways to accelerate their technologies to market including high-level introductions, access to industry notables in technology, strategy, marketing, legal and finance.

“Traditional network and on-device security approaches are no longer viable, especially for distributed and mobile environments,” said Babak Pasdar, Acreto’s Chief Executive Officer. “Acreto addresses this challenge with a unique and new model called Ecosystem security. This partnership with LORCA significantly enhances our access to strategic experts and expands our globalization capabilities.”  

About Acreto: Acreto is the first Security-as-a-Utility platform that protects mobile and distributed IoT Ecosystems (devices, users, applications). The platform works for any device, on any network, anywhere. Acreto eliminates the need for multiple silo vendors by integrating all fundamental security functions in a single platform.

About LORCA: LORCA’s mission is to support the most promising cybersecurity innovators in scaling and growing solutions to meet the industry’s biggest challenges while building the UK’s international cybersecurity profile.  

Media Contact:

Patricia Cucolo

Manager, Marketing and Public Relations

patricia@acreto.io

Acreto Selected as AcceliCITY Finalist

Acreto Selected as One of the Fourteen Most Promising Technologies for Smart Cities

Jersey City, N.J. August 27, 2019- Acreto IoT Security has been named an AcceliCITY finalist by Leading Cities, the global nonprofit for Smart City growth and collaboration. The Leading Cities, AcceliCITY program is focused on identifying and supporting technology companies that can drive pivotal changes in global Smart City initiatives. The process to select 14 finalists from 500 global entrants involved in-depth examination by a global panel of public and private sector Smart City experts.

According to Michael Lake, CEO of Leading Cities: “In the few short months since we began this year’s AcceliCITY program, we have seen a dramatic increase in cyber-security incidents affecting critical infrastructure for many cities, both large and small. From ransomware to financial fraud and election theft, cities are under siege by sophisticated hackers. Acreto’s cloud-based platform that protects any technology, on any network, anywhere, is a game-changing offering that addresses this challenge head-on.”

Lake continued, “This is a fundamentally new approach to cyber-security, providing a security utility for all connected technologies. Not only does it provide comprehensive protection, but it does so with a simple and effective service that is long-lived. Acreto is guaranteed to be sustainable for 20 years, which means cities don’t have to scramble every few years to upgrade and update their security systems.”

Acreto IoT Security is the first cloud-based Security-as-a-Utility platform designed to protect entire mobile, distributed and even enterprise computing environments. Acreto delivers uniform and consistent security across the many different technology components that cities have come to depend upon. This includes purpose-built connected devices, applications, clouds, offices and users.

Acreto COO, Thad Eidman, added: “Many small cities have paid $500,000 or more in ransom for their hijacked systems. They are being attacked by nation-state bad actors, terrorist organizations and organized crime to fund nefarious activities. And cities remain vulnerable due to the lack of expertise and resources. The bad guys know this and have amplified their efforts. In addition to insecure IT systems, connected devices / IoTs used in day-to-day city operations have exacerbated the situation. Our team is dedicated to solving this problem with a robust security utility that is simply turned on and can be used for the entire lifetime of any technology platform.”

Acreto is already a global leader for secure mobile and distributed assets, including Internet of Things Ecosystems. Acreto’s platform significantly enhances a city’s ability for agile, simple and effective security to protect every kind of connected technology asset over the long term.

Leading Cities is a global non-profit organization that improves the quality of life in cities through the development of “Smart Ecosystems”. The organization is a pioneer in city diplomacy, sharing best practices and promoting Smart City innovations to cities worldwide.

 

Media Contact:

Patricia Cucolo

Manager, Marketing and Public Relations

patricia@acreto.io

Leading Cities Nominates Acreto for AcceliCITY Program

Jersey City, N.J. June 19, 2019 – Acreto IoT Security has been selected as a semi-finalist from over 500 companies worldwide by Leading Cities, a Boston-based global organization focused on improving the quality of life through Smart City solutions. The selection process involved in-depth reviews by a global panel of leading Smart City experts. Acreto is now part of an elite handful of companies that have an opportunity to participate in the AcceliCITY program.

“Leading Cities is recognized for identifying innovative and game-changing organizations that can positively impact the lives of citizens worldwide,” said Michael Lake, Leading Cities CEO. “Cybersecurity is a common denominator that is imperative for all Smart Cities.  Acreto delivers a promising platform that addresses the need to secure distributed and mobile-connected devices – a critical element of Smart City environments,” Lake continued.

Acreto is the first cloud-based Security-as-a-Utility platform for the Internet of Things Ecosystems. Acreto secures any technology, on any network, anywhere. It delivers uniform and consistent security across the many different components of Smart City solutions. “Smart City environments consist of hundreds of different types of devices running on hostile networks. These devices are often physically accessible to anyone and everyone,” said Thad Eidman, Acreto’s COO. “Acreto delivers zero trust security for the entire 8-20 year lifespan of Smart City technology without burdening devices or requiring complex logistics. This is a game-changer for Cities whose only choice was to use mismatched legacy security tools with high overhead.”

Acreto is a recognized leader in providing security solutions to mobile and distributed IoT environments. Acreto’s Security-as-a-Utility usage-based pricing model enables cities to cost-effectively protect even the smallest IoTs, thus preventing hackers from traversing a network from one IoT to other assets. Leading Cities’ AcceliCITY program focuses on amplifying the impact smart technology start-ups have for cities and communities around the world. AcceliCITY helps innovative startups by connecting them with cities and leaders around the world through its robust member network.

 

Media Contact:

Patricia Cucolo

Manager, Marketing and Public Relations

patricia@acreto.io

Distributed via NJTC.org.

 

About Acreto

Acreto is the first cloud-delivered, end-to-end connectivity and security platform that can connect and protect any technology, on any network, anywhere. Acreto SASE +Plus delivers Secure Access Service Edge (SASE) functionalities for access technologies such as devices, networks, IoT / OT and third-parties; while Acreto Secure Application and Data Interconnect (SADI) connects and protects application delivery infrastructure such as clouds, SaaS, data centers and co-locations. Acreto SASE +Plus is SASE plus SADI — one platform with one interface from one provider for all of your technologies around the world. Learn more at https://acreto.io or @acretoio.

Why Today’s Security Is Not Secure

Interviewer: I’m here with Babak Pasdar of Acreto, and why don’t you tell me a little bit about what you guys do?

Babak Pasdar: Sure! Acreto delivers cybersecurity for distributed and mobile technologies. The challenge today is that everything is distributed or mobile, so when you’re looking at a network that supports a number of different technology types, IoT types- these networks have IoTs that are tied into cloud applications that are managed by another application. So it is not unreasonable to see the IoT, the network that the IoT runs on, the people who manage the IoT, the application, the infrastructure that supports the application and the people who manage the application, and finally the beneficiary of all of these to all be third parties from each other. So, when you put a security device at the edge of a network and you’re protecting communication between two points, it’s a very binary function- it’s on or off; and all of this creates a web of exposures where the application owners have privileged access into the network through the IoT, the IoT has the privileged access into the application, and quite often that application is tied to thousands, hundreds of thousands, and millions of other customers. So, this is a problem that you really need a quantum computer to analyze a risk on. We address that problem! So everything today, even if it is on a common network and it’s completely contained, it’s still distributed- and we deliver uniform and consistent security, not just for the IoT, but for the entire ecosystem of that IoT- the IoT, the application, the management platform, and the people, no matter where they are, anywhere in the world.

Interviewer: And it seems like, I mean almost every day we hear of some sort of big corporation getting hacked or some sort of security breach. I mean, what’s the reception been like from the real estate community about this?

Babak Pasdar: Yeah so, I think everybody realizes that the traditional cybersecurity model doesn’t work. We’ve had 30 years of failures, so it’s time to not just put a fresh coat of paint on what we used to do (by the way that dates back to the medieval times- the castle, moat, drawbridge approach to cybersecurity and putting on armor to go out), that dates all the way back to medieval times! So we have cybersecurity that is founded on concepts from medieval times. But IoTs, clouds, SaaS, have introduced a whole new compute dynamic and putting a fresh coat of paint on a traditional approach to cybersecurity just doesn’t cut it. And the reception has been incredible so we’re very, very excited! Because ultimately, people realize the problem; but so far there has not been a good way of addressing it and they are comforted by the fact that Acreto has come out with this whole new security model.

Interviewer: And you know, obviously, security- it’s not a one-time thing. It’s not a product you can just sell and be done, you know? Talk to me about how you partner with your clients to kind of have an ongoing security protocol.

Babak Pasdar: Yeah, that’s a great question. So, today customers spend 90% of their effort in keeping the lights on their security products, right? You have to select, acquire, implement, integrate, operationalize, troubleshoot, manage, and then every three years you got to refresh it. So that’s not sustainable, and they only allocate 10% of their effort to actually operating security. So we’ve turned that model on its head- we allowed a customer to only spend 10% of time on the security infrastructure because we eliminate all hardware, all software, or licensing. We are security that you can turn on rather than have to build out, and because of that you can only spend 10% of the time on the security infrastructure and 90% of time on managing your security. Along those lines we’ve also made it just super simple, so you don’t need to be a cyber subject-matter expert, you don’t even need to be a robust technologist to be able to roll-out and implement the cybersecurity. You can turn our platform on and get a global security infrastructure in a matter of minutes and you can manage it because it’s really, really simple. So if you understand your business needs, if you understand your requirements, and if you understand what’s important to you, you can manage this platform.

Interviewer: Yeah, I mean I think that’s a great point because a lot of people in real estate don’t have a technology background and you know, how do you reassure them? I’m sure every cybersecurity firm says “we’re the most secure, we have the best protocols,” how do you assure them that this is something that will be secure and they won’t get hacked?

Babak Pasdar: That’s another good question! So absolutely, one of the challenges customers have with a lot of the existing approaches to security is that these technologies talk about monitoring all the different IoTs, monitoring all the different platforms, and notifying the customer. So, this is a model that I call the “you’re screwed” approach to cybersecurity. The challenge is, that creates a scenario where a customer has to spend a lot of effort and energy on incident response, so when you’ve got 750,000 IoTs and you do some kind of a roll-out that creates an exposure and some percentage of those IoTs get compromised, even if it’s half a percent or 1%- that creates an incident response requirement that could last months and months and months, and that’s not really viable or sustainable. So what we do is we mitigate real-time, so the reason customers are comforted by it is because every day they see what could have been and what was avoided in real-time, and they understand what their exposure is, and they understand what the attack surface is, and they understand what could have happened, and we mitigate it.

Interviewer: Yeah, that’s great! I mean everybody wants to know what could have happened and why they can feel more secure with a product like yours.

Babak Pasdar: Yeah, absolutely. And one of the things we’ve done is we’ve taken our platform and made it sustainable, right? We always hear about sustainability- well, the average life of an IoT infrastructure is 8 to 20 years, right? Enterprise is only 3 to 5 years, and IoTs are distributed, they’re mobile, they barely have enough juice to do what they’re supposed to do, much less security, and one of the problems is that securing IoTs through traditional methods means having many, many, many different refresh cycles for the security- so how many new security infrastructures do you have to roll-out for the same IoT platform over a course of a 20-year lifetime? 3, 4, 5? So that’s not really viable, and a lot of customers choose to assume risk, much less go through that pain and effort, especially when you’re dealing with distributed IoTs. Acreto is guaranteeing a 20-year sustainability for security, so we guarantee that our platform is just as viable in year 20 as it was on day one! So this is reassuring to customers who now realize that they don’t have to go through all the gyrations or they don’t have to assume the risks in order to have a platform that is in line with the business longevity of the technologies they use.

Interviewer: Great! Well thank you so much for talking to me and stay safe out there!

Babak Pasdar: My pleasure, thank you! 

 

About Acreto

Acreto is the first cloud-delivered, end-to-end connectivity and security platform that can connect and protect any technology, on any network, anywhere. Acreto SASE +Plus delivers Secure Access Service Edge (SASE) functionalities for access technologies such as devices, networks, IoT / OT and third-parties; while Acreto Secure Application and Data Interconnect (SADI) connects and protects application delivery infrastructure such as clouds, SaaS, data centers and co-locations. Acreto SASE +Plus is SASE plus SADI — one platform with one interface from one provider for all of your technologies around the world. Learn more at https://acreto.io or @acretoio.

CNBC: 8th Global Family Office Investment Summit – Interview with Babak Pasdar

 

Watch Acreto CEO/CTO Babak Pasdar interview with CNBC at the 8th Global Family Office Investment Summit in Dubai.  

Interviewer: 8th  global family office Investment Summit, we are here with another distinguished guest of this event with Mr. Pasdar from a Acreto IoT Security. It’s good to have you here sir.  

Babak Pasdar: Thank you very much for having me.  

Interviewer: First of all before delving into what you are doing with your business; what is at the core of your business why are you here in Dubai why it is so important to take part in this event hosted by the Rito’s family office?  

Babak Pasdar: Well we are a global platform so it’s very important for us to have partners and presence in every region of the world and this is a very critical region that we feel we want to service fairly immediately upon the availability of our platform.  

Interviewer: So this event gives you a sort of gateway to the GCC region, right?  

Babak Pasdar: It gives us a gateway to partners that we think are going to be the right kind of partners to help us enable this region with our service.  

Interviewer: Which kind of service do you provide your customers with? It is related to Internet of Things but in which sense?  

Babak Pasdar: Sure! Internet of Things technologies have a very very different operating model from traditional security tools, so Internet of Things technologies are non-standard, they are purpose-built, they are highly distributed throughout the world and ultimately there are very very limited resources prevent them from really being able to take advantage of any of the current cybersecurity models available today; so this poses a problem because Internet of Things technologies have seeped their way into everybody’s life and this creates a new attack surface, this creates a new exposure and vulnerability that could have a dramatic impact as they continue to grow in numbers. There are eight billion mobile phones in the world today and the mobile phone markets are completely saturated, even in its infancy the Internet of Things technologies right now number three times that of mobile phones and it’s only just the beginning so this is created a new exposure this created a new vulnerability that needs to be addressed with a different type of solution than what currently exists.  

Interviewer: So even if it sounds strange in the future cyberattack could target my fridge or my dishwasher or any other electric appliances to disrupt the way I’m living, right?  

Babak Pasdar: Well not just could, it already has. Three of the largest cyberattacks known to date have been based on leveraging the exposures and the vulnerabilities of Internet of Things technologies and that number is slated to grow. Especially when you’re talking about the Internet of Things technologies being involved in surveillance, being involved in automated door locks, being involved in medical applications; so it is not a potential, it is happening today.  

Interviewer: How much everyday people is aware of such a problem? Because everyone is rushing to buy new smart appliances but then they do not know how to protect them.  

Babak Pasdar: So this is a repeat of something that’s happened as we run across pivotal technologies. They focus on functionality then they focus on performance and once they’ve got it in and implemented and are using it they realize the type of threat and exposure and vulnerabilities they’re running across, so based on that right now we are right at the cusp of organizations and people realizing the level of exposure that exists and realizing that no meaningful solution exists with any of the current options to address this problem.  

Interviewer: Lastly, we have talked about extensively the dangers of Internet of Things but given that you have already mentioned 24 billion suppliances that are all wired up throughout the world. What are also the opportunities that such a revolution is bringing about?  

Babak Pasdar: Certainly, well the opportunities are very clear and these are the things that people are taking advantage of; the smart home, smart building, smart cities, self-driving cars, medical, both implants and wearable platforms, or technologies that really help to either make delivery of health care much more efficient or introduce completely new ways of curing things that historically have been either difficult or impossible to cure. So the benefits are there but we’re in this new opportunity there’s a little bit of chaos that has emerged and that’s one of the problems we set out to address.  

Interviewer: Well sir thank you very much for this chat. It has been a pleasure to have you.  

Babak Pasdar: My pleasure. Thank you for having me.  

 

About Acreto

Acreto is the first cloud-delivered, end-to-end connectivity and security platform that can connect and protect any technology, on any network, anywhere. Acreto SASE +Plus delivers Secure Access Service Edge (SASE) functionalities for access technologies such as devices, networks, IoT / OT and third-parties; while Acreto Secure Application and Data Interconnect (SADI) connects and protects application delivery infrastructure such as clouds, SaaS, data centers and co-locations. Acreto SASE +Plus is SASE plus SADI — one platform with one interface from one provider for all of your technologies around the world. Learn more at https://acreto.io or @acretoio.

Brian Harmon, Former Palo Alto Networks Sales VP, Joins Acreto

Brian Harmon, Senior Executive formerly with Trend Micro, Palo Alto Networks, Agari and Illusive, Joins Acreto Advisory Board

JERSEY CITY, N.J., February 26, 2019 (Newswire.com) – ​Brian Harmon, former VP of Sales for Palo Alto Networks with a performance history of leading rapid-growth sales efforts, has joined award-winning startup Acreto IoT Security’s Advisory Board. Harmon is working closely with Acreto’s management team on market strategies to provide advanced and comprehensive protection for the world’s most vulnerable systems – Internet-of-Things (IoT) technologies.

Brian Harmon has spent the last 30 years as a senior sales and marketing executive building profitable growth in the security, technology services and telecommunications industries. Leading the charge at Palo Alto Networks, Trend Micro, Agari, and Illusive Networks, Brian has a reputation for over-performance, building and leading exceptional sales teams, and steering go-to-market strategies.

“Having previously worked with Babak Pasdar, I am excited to rekindle a winning formula by joining the Acreto team,” said Harmon. “Acreto’s technology and approach to solving the vast areas of critical risk in IoT environments are simply elegant. From a cyber-security perspective, Acreto is uniquely purpose-built to encompass all threat vectors in a manageable way — one that traditional security just can’t address. It’s remarkable to see this level of innovation to further business-enable an already exploding IoT space.”

IoT technologies are slated to grow to 50 billion by 2021 — comparatively, this is six orders of magnitude larger than the ubiquitous mobile phone market. IoTs have also introduced a new compute dynamic known as “dependency compute,” where the owners of the IoT, its network, its dependent application and infrastructure as well as the IoT and application managers, may all be third-parties to one-another. Current security methods and tools are completely ineffective to protect this wholly new compute model.

“Brian’s expertise in developing and nurturing adoption for emerging technologies is unparalleled,” said Babak Pasdar, Acreto’s CEO and CTO. “I’m excited to be working with Brian again since those early days at Palo Alto Networks and thrilled to welcome him to Acreto. We look forward to benefiting from his profound knowledge and experience.”

IoTs have transformed how companies create, operate and sell, and are being embedded into anything and everything. However, hackers are actively exploiting these vulnerable devices because today’s legacy security tools are just not viable and cannot adapt to secure these highly distributed platforms. The Acreto team, with the addition of Brian Harmon, continues to rethink and innovate cyber-security that elegantly addresses the IoT security crisis.

 

Media Contact:

Patricia Cucolo

Manager, Marketing and Public Relations

patricia@acreto.io

 

About Acreto

Acreto is the first cloud-delivered, end-to-end connectivity and security platform that can connect and protect any technology, on any network, anywhere. Acreto SASE +Plus delivers Secure Access Service Edge (SASE) functionalities for access technologies such as devices, networks, IoT / OT and third-parties; while Acreto Secure Application and Data Interconnect (SADI) connects and protects application delivery infrastructure such as clouds, SaaS, data centers and co-locations. Acreto SASE +Plus is SASE plus SADI — one platform with one interface from one provider for all of your technologies around the world. Learn more at https://acreto.io or @acretoio.

Interested in seeing Acreto SASE+Plus in action? Let’s start with some basic information.




    Interested in seeing Acreto SASE+Plus in action? Let’s start with some basic information.




      Interested in seeing Acreto SASE+Plus in action? Let’s start with some basic information.




        Interested in seeing Acreto SASE+Plus in action? Let’s start with some basic information.